By Charles Barnard
Narrated by Kevin Weisleier - Consultant. Interim GM. Reluctant Rescuer.
What Forged Is (and Isn’t)
This isn’t a textbook.
It’s not a how-to guide, a leadership memoir, or a feel-good startup tale.
It’s a business fable — drawn from the trenches — about what happens when a real company starts bleeding cash, bleeding people, and bleeding pride. And what it takes to stop the bleeding before it’s too late.
The business in question?
A multi-generational fabrication shop called Integrity, run by three adult siblings with a shed full of tools and a legacy they’re barely holding onto.
The story’s fictional.
The pressure is not.
Why It Matters
Behind every P&L is a person.
Behind every business mess is a culture, a system, and a choice.
Forged puts all three on the table — showing what happens when a family business stops tolerating drift and starts facing hard truths about cash, culture, and leadership.
It’s for:
- Owners who feel stuck, stretched, or screwed
- Advisors who want to help, but keep getting stuck in compliance or firefighting
- Leaders in transition, trying to rebuild trust and regain traction
And maybe… it’s for you.
What You’ll Find Inside
Kevin Wysleier – The Guide
A seasoned consultant, parachuted in to fix the business — and quietly rebuild the people inside it.
The Patnikos Family – The Owners
- Joe: The old-school founder who can’t let go
- Dianne: The stretched bookkeeper turned quiet CFO
- Niko: The enthusiastic but unstructured salesman
- Pete: The hoarding genius hiding from change
The Threats
- A cold banker
- A brutal tax bill
- A staff exodus
- A broken workshop culture
- And one shot to turn it all around before the gates shut for good
Tools Woven Through the Story
(Without the jargon)
- The Power of One – how 1% changes shift the cash curve
- Theory of Constraints – find the real bottleneck, not the noisy one
- 5S and LEAN – yes, even in a hoarder’s lair
- The Drama Triangle – stop rescuing, start leading
- What Got You Here Won’t Get You There – legacy without reinvention is just stubbornness
Why I Wrote It
Because I’ve seen too many good people lose what they’ve built — not from stupidity or laziness, but because they were never taught how to lead through chaos.
Forged is my attempt to change that.
It’s the book I wish I’d had to give to every second-generation business owner who thought they had to go it alone.
Available on Amazon (Kindle + Paperback)
About Charles Barnard
Charles Barnard is a business coach, interim GM, and turnaround advisor who’s spent more than three decades helping owners lead through pressure, complexity, and change.
Born in South Africa and now based in Sydney, he’s guided businesses across Africa, the Middle East, and Australia — from family-run workshops to large-scale bottlers. Along the way, he’s learned that most business breakdowns aren’t caused by bad people. They’re caused by drift, silence, and the belief that you’ve got to go it alone.
Forged is his first business fable — a book built from scars, sweat, and the belief that cash, culture, and leadership are what keep a business breathing.
It’s the book he wishes his father had.
And the one he hopes will outlive him.
Testimonials
“Chapter 1 made me laugh out loud. I thought your guy had walked into NBC… old machines, dusty chaos, no leadership—loved it.
The rest was even better. If only I’d had this kind of insight when I was running Dad’s business back in South Africa in the ’90s… things might’ve ended differently.”
— Lester Milton, former business owner
“I was surprised that a "business book" could make me feel so emotional.”
— Garry Lloyd – CEO and Mentor
“I’ve just read the first 20 pages and I’m already frustrated — because the family keeps interrupting me and reading it over my shoulder. It’s a page turner.”
— Misty Henkel, Sales Coach & Trainer
“It’s like E-Myth, only easier to read.”
— Misty Henkel, Sales Coach & Trainer
“It’s right up there with The One Minute Manager.”
— Louis Swart, Business Coach and Mentor, Ironbrij
“I didn’t expect to get drawn into a business book — but Forged isn’t a textbook. It’s real. The family felt familiar, the pressures felt true, and I saw clients I’ve worked with on every page.”
— Sarah Raad, Bookkeeper and Managing Director, Bookkeeping on Time
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